Chase / Southwest
Inventing objects of desire
For a new Southwest Airlines Visa card series, Shamlian was asked to provide production support for the airline’s ad agency. To translate their designs into objects of desire, we…
Shared multiple production options to make each image pop
Modified designs to take advantage of specific production techniques
Quickly delivered accurate card mock ups on full foil and clear plastics featuring matte, gloss and raised finishes.
Southwest chose the brightest of the four designs, printed on two layers of plastic, for an eye-catching experience of depth. Shamlian delivered the printer-ready mechanicals that brought the agency’s vision and the Southwest brand to life.
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