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Card Design
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Few attachments matter more than our relationship with money. Which makes credit cards the beating heart of brand relationships.
As designers, we aim to clearly see the brand relationships you have, and to deliver designs which capture what your members value most about you.
Though best known for card design and marketing, first and foremost, we are brand distillers, concentrating the essence of your brand in your member’s hearts and hands.
And we love every drop of our work.
Your Brand in their Hand.
Our mission is to see the brand relationships you have, and to design cards which capture what your members value most about you.
Best known for card design and marketing, we define ourselves as brand distillers, concentrating your brand in member’s hearts and hands.
And we love every drop of our work.
Cultivate more valuable brand relationships with payment card design.
Our Process
We fulfill wide-ranging client needs, from product development, naming, design and marketing to assisting clients and their agencies who need help with print options, art files and production coordination. We are equally happy designing for clients who rely on our strategic and creative talents, as well as for clients who know exactly what they want, and just want to be certain that everything is done right.
Our streamlined discovery process seeks to understand the factors which inform a successful card design: your business, brand, marketing, product performance and customer relationships. What experience do you want to create for your customers? How would you like them to perceive your card? Should it confer status? Romance a rewards program? Simplify money management? Is it a kind of membership card that inspires a closer connection? Via research, discussions and interviews, we gather the essential data to guide our brand and design strategies.
Your credit card is the center of a vital brand relationship. And the goal is a card with an irresistable appeal. So we begin by analyzing our research into those relationships to identify what your target customers truly value, or could value, about your product and your brand. Once we understand how that relationship contributes to their lives, we can fuse what they appreciate most with how you want them to see and feel about you. Now we are ready to design a singular brand experience around that value, so that each brand relationship grows more valuable for you.
Our designers give form to the way your members see and feel about you.shares concepts, mood boards or other visuals to elicit your ideas and direction. Next, we present a range of designs we refine your favorite(s), paying close attention is paid to every detail. Our highly accurate proofs enable you to choose between variations and ensure that every detail meets your approval.
It’s always good to see an accurate card mock-up before your design goes to press. That way, if a design is too dark, too blue, or too anything, you can make adjustments. But standard printer proofs can’t reproduce speciality printing. Count on us for highly realistic mock-ups of foil, dual core, raised inks and other luxe printing options to ensure that the card you get is a card you love.
File Preparation • Proofing • Press Check
Count on us for a worry-free design process from concept thru completion:
Recommend printers based on capabilities & price
Choose print options that deliver the biggest bang for your design and budget
Prepare art files for Visa / MC approval
Printer Selection & Coordination
Review card proofs
Attend and oversee the print run.
A title like "Printer Selection & Coordination"
Ever spent too long searching for a file? Welcome to the Shamlian digital archive. We maintain your project file for at least 3 years, or for as long as you remain a client.
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Catch the eye,
stimulate the mind.
Express what you stand for in their lives.
Reinforce the rewards.
Say someting vital about your brand and members.
Be instantly recognizable and hard to forget.
Have fun celebrating what you both love.
Help members feel good when they use the card.
Capture the love that brand & members share.
Our Process
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You opinion of your current card(s)?
Your vision for your new cards?
How you prefer to work with your designers?
Quantities, costs and timelines?
Your ideal place in the competitive space
What your card means (and could mean) to your members.
What does your CU mean to your members?
What would you like it to mean to them?
Card names, designs and packaging
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Seek consistent, uniform branding…
Choose brand colors
Draw on design elements from your website and marketing
Accentuate the logo
Authentic content with a personal touch
Goal: Successful collaboration, design & launch
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
It’s always good to see an accurate card mock-up before your design goes to press. That way, if a design is too dark, too blue, or too anything, you can make adjustments. But standard printer proofs can’t reproduce speciality printing. Count on us for highly realistic mock-ups of foil, dual core, raised inks and other luxe printing options to ensure that the card you get is a card you love.
File Preparation • Proofing • Press Check
Count on us for a worry-free design process from concept thru completion:
Recommend printers based on capabilities & price
Choose print options that deliver the biggest bang for your design and budget
Prepare art files for Visa / MC approval
Printer Selection & Coordination
Review card proofs
Attend and oversee the print run.
A title like "Printer Selection & Coordination"
Ever spent too long searching for a file? Welcome to the Shamlian digital archive. We maintain your project file for at least 3 years, or for as long as you remain a client.
Card Production Options
A title about Card Production goes here.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Confer status with a metal card.
Metal and encapsulated metal cards offer an elite look, feel, and sound. For exclusive products, a 20 gram tungsten card in PVC offers a choice of edge colors. At 10 grams - roughly twice the weight of a standard credit card - steel cards encased in PVC are an economical alternative. Options may include a custom EMV chip, foil treatments, spot gloss, and a choice of laser, digital, thermal and inkjet personalizing for cards and carriers.
Make it pop with bold edge color.
Want your card to stand out in a wallet? Catch the eye with a bold edge color. Solid color PVC is available in hundreds of colors and shades. Typically, printers must order enough solid core sheets for at least 25,000 cards. For smaller runs, ask your printer if they have solid core left in stock. You may not get your ideal color choice, but you could make a big impact - at a great price.
Photo of edge card from Credit Card Guide to Credit Card Design
Light up your card with reflective foil.
Full foil cards offer a mirror-like printing surface to light up a wide range of visual styles, from black & white photography to cutting edge designs. Fine lines of metallic silver against a dark background produce vibrant type and graphics, while specialty inks and finishes enable you to highlight key design elements, adjust how reflective the image is, and make light play across matte and gloss surface in mesmerizing ways.
Pop in an acu card
Print on layers to add depth.
Not so very long ago, clear or translucent credit cards were the pinnacle of cool. While that trend has faded, printing on a clear layer of plastic on top of a second printed layer is a brilliant option for achieving eye-catching depth. “Dual core” printing can be subtle, so it’s best reserved for designs where the effect will elicit a double take. Add pearl to inks for shine, and a raised varnish for added depth to make your card a standout.
Image is fine.
Achieve the illusion of depth with 4-color printing.
With specialty materials, inks and print techniques being used on so many cards today, you may think you need a big print budget to make an impact. But with today’s design tools, a talented graphic artist can create incredibly dimensional designs using standard four-color or on-demand printing. Whether your goal is a card that feels like a one-of-a-kind object, or a memorable image and message, count on us to light the way.
add Amex citi card in there.
105 West 3rd Street • Media, PA