Amazon
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When gift cards were Amazon’s only branding beyond its online store, the global redesign of its pre-paid cards and retail packaging was described as its “most significant brand initiative ever.”
When Kindle was still a verb, clouds were fluffy, and instant video wasn’t, this was the Amazon gift card.
Shamlian Creative launched the first widespread display of the now iconic Amazon “a.”
The Amazon MP3 Card.
Shamlian’s initial designs featured phone and headphone graphics. But when we put headphones on the “A,” we really started something.
More gift card packages.
Package designs included innovative and eco-friendly formats. Shamlian Creative also helped to define the key copy points.
We designed dozens of printable gift cards for holidays, special events and product categories.
Later, Shamlian Creative developed card and packaging designs for a new pre-paid Amazon Visa card.
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