America’s Credit Union

Two Audiences, One Design. An innovative CU delivers a unique card series.

Founded in 1954 to meet the needs of the Lewis-McChord military base in Washington state, America’s Credit Union now serves multiple military bases, as well as families and business professionals in the surrounding communities.

previous cards
“Though we’ve long served the armed forces, our member base now expands well beyond the military. Our new card series must also appeal to business professionals in the surrounding communities.”
David Hughes
Marketing Director, ACU

We began by submitting a selection of wide-ranging written design concepts. One featured nearby Mount Ranier, a symbol of strength and local pride. Another presented individual words like Respect and Independence from ACU’s “This I believe” video series, etched in stone, metal and wood.

ACU expressed a preference for abstract imagery, and responded strongly to an early design featuring carbon fiber because it evoked both military technology and sophisticated luxury.

Refinements to logo treatments, colors, textures and lighting effects produced 6 luminous cards. Shamlian Creative expanded the series with two  “Amplify” business cards and the “Aspire” healthcare financing card.

Mobile friendly

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105 West 3rd Street • Media, PA

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